Circles.Life
More likeable than hateable
In Australia, telecomms are bit like banks and insurance companies. Nobody really likes them, and if we’re honest, they probably never will. At Circles.Life, they don’t like telcos either. And that’s why they have created a new type of telco that focuses on providing a service that people won’t hate. A service that helps people, that cares about people and doesn’t screw people. They don’t make you sign any horrible contracts that are full of nasty loopholes. Their mission is to put smiles on customers faces - they genuinely do give a shit about making their lives better. Some people are dog people. Some people are cat people. They are people people. Will Australia fall head over heels in love with them? Probably not. But at least they won’t hate them. We were tasked with developing a campaign and brand identity that cut through the conventional communications within the teclo industry.
Approach: Brand Campaign / Creative Direction / Design / Digital / Print / Advertising
Sector: Telecomms
Art direction.
OOH.
An unapologetic visual identity
The visual identity for the campaign revolved around a simple, bold aesthetic paired with a witty and candid tone of voice. Circles.Life is honest and upfront. We took this sentiment and created a visual language that is unapologetic in execution, communicating attitude and cut through with fluro colours and scaled typography. Septimus, our campaign frontman, took centre stage and embodied the disgruntled telco customer ready for change.
Large format OOH.
Large format OOH.
Photography.
OOH.
Photography.
OOH.
Digital/Social.