Audi Demo
Looking for a car that makes a statement?
Audi’s Demonstrator event offers models across the Audi range and we were asked to create a campaign that marketed the event with impact. How do you make a statement in an industry cluttered with familiar and expected car marketing? We developed and concepted an aesthetic that utilised a contemporary graphic system, considered typography and fresh colour palette, bringing vibrancy and personality to the Demonstrator event in a way that challenges the conventions of car advertising.
Approach: Brand Campaign / Creative Direction / Design / Digital / Print / Advertising
Sector: Automotive
Digital OOH.
Campaign toolkit.
Art direction.
Print.
Dynamic flavour
We wanted the designs we created to feel like a piece of art you would hang in your home or office, so we focused on a layout that was clean and refrained but also leant into abstract styling. The approach also allowed us to create multiple designs for the Audi range - which kept the campaign feeling fresh throughout the event period. We crafted each illustration to feature detail that incorporated the personality of each Audi car model, mimicking the form and structure of the vehicles. A layered but premium animation style was used within the visual language, bringing a dynamic flavour to the design in motion application.
Art direction.
Social.
Art direction.
Social.
Print.
Art direction.
Animation.