41st AWARD Finalists
05.03.20
The finalists for the 41st AWARD Awards have been announced today across all categories - and I’m delighted to see Audi Black be named. A project I feel demonstrates effective simplicity in design. I’m looking forward to the main event.
Creative Agency of the year
25.02.20
Launching conversations to help put an end towards violence against women, changing the way Australians view the role of life insurance, tempting the world to run away to Tassie and helping a German discount retailer to become one of Australia’s most trusted brands. Chuffed to have been named Campaign Brief, Creative Agency of the year. A testament to the work and talented people at BMF.
Building better brands
02.02.20
I recently dug up this AdAge article from last year, and the subject matter is still completely relevant now at the beginning of 2020. It highlights the great work done by COLLINS out of the US with Mailchimp – a top-to-bottom rebrand and much more than just a cosmetic overhaul. Bringing to light the importance of strategic design thinking and the increasing popularity of rebrands across all industries. Rebrands are imperative because companies are growing so quickly and the future is coming at us even faster, brands need to stay ahead of the curve.
#WorldChildrensSay
13.12.19
I’m proud to share this recent project I worked on in partnership with UNICEF. We have all had opinions on what the future will look like and how to make it better... but instead of us grown-ups having the say, for World Children’s Day on Nov 20th we let kids tell us how they’d change the world.
Sans Forgetica wins Clios
05.09.19
Great news! I just found out Sans Forgetica has picked up more metal at the Clio Awards! Congrats to everyone involved for the international prestigious recognition.
Cannes Innovation keynote
21.06.19
It was a pleasure to present at Cannes Lions this year. As part of the Innovation category, our Sans Forgetica entry required a keynote presentation in front of a live jury and audience. We spoke about the problem in front of us, the ideation process, thinking laterally and ultimately executing on an idea that challenged the way University’s advertise. Instead of Universities talking about innovation, we looked to demonstrate it.
Cannes Lions win
21.06.19
This week marked the start of the 2019 Cannes Lions Festival. Our Sans Forgetica entry had been submitted into quite a few categories and I was feeling confident that we could pick up some metal! I’m chuffed to be here and be part of this amazing creative community and I can announce that we have come away with 4x Cannes Lions! Amazing news.
D&AD Pencil
24.05.19
Last night I found out we had won a coveted D&AD Graphite Pencil for Sans Forgetica – tough to win at and this represents a genuinely world-class achievement. I’m proud of all the work that has gone into this innovative project.
A night to remember at the 2019 AWARD Award’s
16.04.19
Now that the dust has settled - what a night at the 40th AWARD awards! Sans Forgetica picked up 3 golds and 3 silvers. I’m proud of all the blood, sweat and tears that went into this project, and the team that I worked with to bring this to life.
Sans Forgetica gains momentum
07.10.18
A passion project of mine has finally come to
frutition. Sans Forgetica has been an incredible team effort, and it’s great to see it gathering momentum in popular culture and industry press. A typeface scientifically designed and proven to help you remember more.
© Marcus Key 2021