Naked Comms — Marcus Key

Naked Comms
Master the chaos

Naked is a creative business that has been built to better help clients navigate the modern communications landscape. To better understand people, to better understand the full picture of how communications work, and to join the dots to make sense of how to most effectively unlock growth. I was tasked with rebranding Naked Comms so that it reflected its newly redefined positioning within the industry moving forward.

Approach: Brand Identity / Creative Direction / Design / Digital / Print
Sector: Creative Industries

Agency ident.

Brand toolkit.

Reimagining the creative agency

Naked was founded on the principle that ‘everything communicates’, and this has never been truer than today. They have assembled a team of people from a wide range of backgrounds, with a shared fascination in human behaviour, who work with clients to get to the core of their business problems and to see how communications can most effectively solve them.

Brand guidelines.

Brand guidelines.

Brand guidelines.

An identity that makes the complex simple

The main sentiment of the visual language is the importance of considering a challenge from multiple perspectives; to achieve the most beneficial solution creatively, standing in front of clients naked, objectively. This is the core visual thought on which the identity is built on. We combined a strong typographic language with single line framing that can either stand alone as a minimal and 'naked' aesthetic or interact with imagery, colour and graphics to amplify the brand sentiment of depth and perspective.

The visual identity is born from the agency’s foundation, reflective of where they are now and supports a new positioning moving forward. It celebrates problem solving, talks to connecting the dots and making the complex simple. It strikes a balance of the interesting and professional. Applied together it gives Naked a distinctive voice, true to the agency’s personality.