Coca Cola
RECREATE
As part of an ongoing relationship with Coca Cola, Naked Communications were invited to a two day creative & strategy workshop. The workshop’s agenda was centered around collaborative ideation on how to shape Coke’s brand moving forward in a progressively sustainable and transformative culture. Together as teams, we speed concepted viable business opportunities and initiatives that Coke could develop. These ideas had to be forward thinking, innovative and scalable, whilst aligning to Coke’s vision and brand values.
Approach: Creative Direction / Art Direction / Workshop
Sector: FMCG
Ident animation.
A product of you. The plastic of Coke.
Introducing RECREATE – A public space for production using recycled Coca Cola bottles dedicated to supporting the personal creations of young, curious and industrious minds. Through the provision of recycled PET plastic, small-batch manufacturing technology and on-hand craft expertise, we help you bring your idea to life. Turning the landfill you hate into the eye-candy you want.
Platform idea.
OOH example.
UI/UX example